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Presenter:
Joe M. Powell
Executive Director
Rice University Building Institute
Companion Book (Click for book availability)
The New Competitiveness in Design & Construction
Joe M. Powell
John Wiley & Sons, London, 2008
Complimentary copy included with registration.
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| The New Competitiveness in Design & Construction 12 Strategies That Will Drive the 21st Century's Most Successful Firms Background:
1.5 million individual companies design, engineer, and construct the built environment in America, Britain, Canada, and Australia. And even though these companies vary in location, size, and expertise, their owners and managers share one single compelling concern: How to compete in a global economy that is constantly changing, dauntingly complex, and in the process of presenting new unanticipated challenges.
Questions:
This research project was designed to answer two specific questions about the global A/E/C industry:
(1) What are the critical performance characteristics of the world’s most competitive companies?
(2) What will be required of companies that wish to join the next generation of market leaders?
Research Process:
This material is based on a three-year research project executed by Joe M. Powell and The Rice University Building Institute. The Institute set out to define the specific performance characteristics that most accurately identify consistently dominant competitors in the A/E/C industry.
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Surveys: The Institute surveyed 28 of America’s leading graduate schools of business.
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Interviews: The Institute interviewed 64 company owners from the fields of architecture, design, engineering, general contracting, specialty contracting, project management, and program management.
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Focus Groups:The Institute invited 102 industry leaders to participate in a series of on-campus focus groups.
What's Important About This Work?
We find the strategies and behaviors that created today’s collection of market leading firms won’t have the bandwidth to elevate the standouts of tomorrow. Companies wishing to capture market share in 2009, must not see their principle challenge as marketing more effectively, but creating a more competitive firm. Marketing and sales are important, but they will not long sustain a firm that lacks overall competitiveness.
The findings were published John Wiley & Sons and the demand for
this information has resulted in a national executive leadership series
entitled:
The New Competitiveness in Design & Construction
12 Strategies That Will Drive the 21st Century's Most Successful Firms
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